IMS Sensory Media specializes in sensory marketing, where it holds a leading position. Its services are used by shopping centers, hardware stores, and gas stations across Poland and Europe. IMS offers, among others, audio marketing, video marketing, aroma marketing, in-store media marketing, and digital signage.
Fingoweb handled the full scope of Toshiba smart TV app development for IMS Sensory Media, building a dedicated player application that connects Toshiba commercial displays directly to the TCAdvert content management system.
Toshiba commercial displays are a reliable, cost-effective part of the IMS screen fleet, but they came with a specific technical limitation – the televisions do not support modern encryption standards out of the box. For a signage network that moves media, schedules and device commands across the public internet, secure communication between every screen and the central platform is non-negotiable. The challenge was to bring Toshiba hardware onto the same secure, centrally managed network as the rest of the fleet, without compromising on encryption, and without replacing otherwise perfectly good displays.
To overcome this limitation, Fingoweb introduced a dedicated proxy server that sits between the Toshiba screens and the central platform. This intermediary handles the modern encryption that the televisions cannot perform on their own, so that all communication between Toshiba hardware and the CMS remains fully secured, without the screens themselves needing to support the newer standards. The result is that older Toshiba displays operate on exactly the same secure terms as every other player in the network.
The Toshiba TV app development work was engineered to run consistently across multiple firmware versions, 7.75.0.0 and 7.86.0.0, so that different generations of Toshiba hardware behave identically and can sit side by side in the network.
Like the other players in the TCAdvert ecosystem, the Toshiba app connects to the central platform, downloads its assigned set of media files and playback schedule, and starts running campaigns on its own. It is self-sufficient and loads the schedule in advance, which allows screens to keep displaying content for a defined period even without an active connection.
For content played on Toshiba screens, the app enables:
Through this Toshiba smart TV app development project, Fingoweb brought 592 Toshiba displays onto the IMS network as fully integrated, securely connected players, proving that even hardware without native support for modern encryption can run as a first-class part of a single, custom-built signage platform.
See what else we can do for you - from product design to software continuous delivery
See how Fingoweb delivered custom LG webOS TV app development for IMS Sensory Media - a webOS player app serving 2,700+ digital signage screens across webOS 4.0–9.0.
Fingoweb delivered custom Samsung Tizen TV app development for IMS Sensory Media - a Tizen player app replacing MagicInfo and unifying signage across Tizen 4.0–7.0.
IMS Sensory Media is a market leader in sensory marketing. It provides advertising systems, technologies and tools for effective, business-efficient mood creation and positive atmosphere building at the point of sale.