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Trusted by many

IMS serves shopping centers, hardware stores and gas stations throughout Poland. Their offer includes services such as audio marketing, video marketing, aroma marketing, in-store media marketing and digital signage.

Challenges

  • building a new CMS system from scratch - updating the previous one used by the client;
  • visual and functional improvement of the system from the user's perspective,
  • the ability to loop media materials on players,
  • synchronization of players.

Solution

Fingoweb created from scratch a new content management system (CMS) from srcatch and applications installed on players that synchronize with the system through as AWS server. During the first 3 months of our cooperation, we analyzed in detail the needs and requirements of the client, taking into account such aspects as the purpose of the product, system operation, the required functionality, the number of supported organizations, players and resources needed to complete the project. The next stage was to prepare functional layouts, which, after the corrections and final acceptance by the client, were transformed into a graphic design of the CMS system.

The developed CMS has the following functions:

  • management of all media in the CMS,
  • quick creation of organizations, objects and players,
  • import of content in the form of videos, photos, voice recordings and music,
  • creating advertising campaigns,
  • use of 700GB music database,
  • creating audio and video schedules on selected players,
  • generation of reports,
  • informing about the technical condition of the organization’s equipment,
  • registration of system events.

In addition to the CMS, we have created an application that works on five platforms: Audio: Linux and Video: Windows, LG, Toshiba, Linux. The developed application connects to the AWS server, downloads a set of files and a playback schedule, and starts playing campaigns on its own. The application is self-contained and loads the media playback schedule up front, allowing offline players to run for a specified period of time. The application downloads audio and video formats while maintaining the accuracy of the campaign start with a delay of up to 80ms.

For audio content, the app allows:

  • mute/amplify the sound;
  • audio fade in/fade out function -you can simultaneously decrease the volume of the current song and increase the volume of the next song;
  • volume scheduler,
  • overlapping schedules with different priorities,
  • advertising campaigns.

However, when processing video materials, the program allows:

  • combining video formats with photos
  • looping media,
  • audio-video and video-video synchronization,
  • remote configuration of LG and Toshiba devices.

Scope of work
  • tailor-made
  • ux/ui design
  • development
  • infrastructure

Digital technology experts

„We have verified the skills and experience of the Fingoweb team and can honestly say they are digital technology experts. Fingoweb specializes in tailor-made systems, providing smart solutions to grow your business. Together we are building a system for remote media management throughout Europe, which stands out in the market for sensory marketing."

IMS SA Sensory marketing

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