Billboard posters are usually put up by external installation companies working across the country. The office receives their photos, checks them by hand and only then builds the report for the advertiser.
We build out of home advertising software that shows who posted which creative, where and when. The proof is a photo with its time and location.
We start with a pilot on your own data. See how we build billboard management software.
Posting crews work on ladders, on motorway sites and in city centres where the signal drops. An app that needs a connection to open a work order or send a photo turns every dead zone into a delay.
Fingoweb builds field service apps for Android and iOS that work offline first. Work orders, site details and creatives are stored on the phone, photos are taken in the app's own camera with time and location recorded, and everything uploads when the connection returns. The office sees progress as it happens, and nothing is lost when a phone goes flat on the road.
We build these apps in React Native as part of our cross-platform mobile app development, so one codebase serves both platforms.
If your crews post hundreds of faces a month, reviewing every photo by hand quickly stops being realistic. A team that can only check a sample learns about a wrong creative or a photo from the wrong site when the advertiser or their agency asks.
Fingoweb builds the verification layer that reads every photo for you. Image models check whether the face is visible, whether the creative matches the campaign artwork and whether the poster went up cleanly, in line with the OAAA photography best practices. Metadata checks compare time and location with the work order. Clear cases are approved automatically and only doubtful ones reach a person. The whole approach is described in our article on OOH campaign verification from photos.
Inventory is the core asset of an outdoor operator. If site data, photos of each face, lighting and condition notes sit in different files, a salesperson cannot quickly say which faces are free next month and what they look like today.
Fingoweb builds web panels for OOH inventory and campaign management. Each site and face has one record with location, format, current and past campaigns, the latest photos and maintenance history. Planners book faces, operations see the work it creates, and sales can share an up-to-date list with a client.
We deliver these panels as web application development projects in Laravel and React.
Your campaigns and invoices already live somewhere, in an ERP, an accounting package or a dedicated booking system, and you may be adding digital screens next to printed faces. New software should not force a migration or create a second source of truth for campaigns and clients.
Fingoweb connects the field and verification layer to the systems you already use. Work orders come in from your booking, accounting or ERP system, statuses and photo links go back, and digital faces can be managed next to printed ones. Depending on what your system offers, we connect through its API, a database link or scheduled file exports.
For the digital side, see our digital signage integration service and our explainer of the programmatic DOOH stack.
Fingoweb builds for the companies that own, sell and post outdoor media, not for advertisers buying a single campaign.
Projects for advertising and screen networks built from the same blocks as out of home advertising software.
A mobile app for playing music in public places for free.
IMS Sensory Media is a market leader in sensory marketing. It provides advertising systems, technologies and tools for effective, business-efficient mood creation and positive atmosphere building at the point of sale.
From unchecked photos to crews without signal, here are six problems outdoor operators bring to us.
Tell Fingoweb about your outdoor network, how many faces you run, how your crews work today and which systems hold your campaigns. Every inquiry begins with a free consultation. A business analyst assesses the scope of your out of home advertising software and advises on the best first step, and the written needs analysis stays yours even if the project stops there.
You'll work with a dedicated development team and a Project Manager responsible for quality and deadlines, under a Time & Material or Fixed Price model with an optional SLA. We sign an NDA before you share any data, and the source code belongs to you.
Sławomir Wilusz
CEO