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Ekolot is a Polish aircraft manufacturer based in Krosno which specializes in designing and manufacturing ultralight aircraft in the form of amateur-built kits and ready-to-fly aircraft. The company was established in 1995 and its founder is Henryk Slowik. During 20 years it has sold over 250 ultralight aircraft.

Challenges

  • designing a modern visual interface that fits in with the client's expectations and target group,
  • highlighting the main product,
  • presentation of technical content in a way that is understandable to the viewer of the site,
  • clear indications of interest in the product by foreign customers,
  • easy-to-read presentation of configurations with different Rotax engine variants.

Solution

Before starting the design work, we conducted a detailed analysis of the competition from the aviation industry in the context of visual solutions and usability. As a result, we were able to indicate the most important areas that should be presented on the website, defining their hierarchy of importance.

The design process started with the preparation of two different graphic lines, which were then evaluated. As a result, one of the graphic lines was chosen as a base for further implementation. As part of further works, a complex realization of the website was carried out, which included the preparation of 15 graphic models together with RWD and the design of UX/Usability solutions.

The implementation of the proposed solutions made it possible to present Ekolot as a modern and innovative serial manufacturer of ultralight airplanes.The entire project was programmed using the CMS WordPress. The website allowed the recipients (potential and actual customers) to find out more effectively and quicklywith Ekolot’s products along with their detailed construction descriptions on each type of device on which the website is displayed.

Scope of work
  • development
  • web design

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