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Whether you're a corporation looking to expand your project team or the founder of a startup, we'll provide you with a team of experts and specialists tailored to your needs and guide you through technological advances.

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Trusted by many

Custom Digital Signage CMS

A digital signage content management system is the operational core of any screen network. It determines how content is created, scheduled, and distributed to players, how devices are monitored, and how the network scales without adding operational overhead.

For retail operators, the stakes are higher than in most industries: screens run 24/7, campaigns are tied to promotions and pricing that change frequently, and the network often spans locations with different hardware, different audiences, and different content requirements. A generic platform built for the broadest possible use case handles none of this well. A dedicated digital signage content management system built around your specific operation does.

Depending on your situation, Fingoweb delivers one of two types of digital signage CMS development engagement.

Tailor-made digital signage content management system

When no existing tool meets your requirements, the digital signage content management system is designed and developed to match your exact operational model. The process starts with a structured discovery phase. We analyze your network architecture, content types, player software and hardware, organization structure, and reporting needs – before any design or development work begins. The result is a platform built around how your team actually works.

Modernization of legacy digital signage software

If your current system is becoming a bottleneck – slow, hard to scale, missing integrations, or no longer supported – the platform can be rebuilt or extended. The process starts with a technical audit of the existing codebase to identify what’s worth preserving and what needs to be replaced. The outcome brings the platform up to current technical standards without losing historical data or disrupting live operations.

Managing Digital Signage Content Across Multi-Location Retail Networks

Retail screen networks present a specific set of digital signage content management challenges that generic platforms handle poorly. A typical retail deployment spans dozens or hundreds of locations, each with its own mix of screens, audio systems, and sometimes different player hardware. Content needs to be centrally controlled while remaining configurable at the location or player level. Campaigns must run on precise schedules, switching automatically between promotional content, real-time data feeds, and audio overlays.

This area of digital signage CMS development focuses on the operational logic that makes large-scale retail networks manageable:

  • multi-tenant architecture that separates client data cleanly,
  • hierarchical permission structures that let regional managers adjust local content without touching the global schedule,
  • synchronization that ensures every screen in a location plays the right content at the right time.
Need a custom digital signage content management system?
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What digital signage CMS development includes?

The full scope of Fingoweb's digital signage content management system development service spans every component of a production-grade platform - from content and device management to integrations, reporting, and long-term maintenance.

  • Digital signage content management

    Campaign creation and management, media importing across video, image, and audio formats, playlist creation, dayparting, and real-time content updates pushed to screens without physical intervention.

    Template-based workflows speed up campaign deployment across large networks. Content switching can be triggered by external data sources, CMS schedule changes, or conditional display logic based on live data feeds.

    Broadcast schedules are defined at the campaign, playlist, or player level - with support for time-based rules, dayparting, and priority overrides.

    Content assets are pre-fetched to the player ahead of scheduled broadcast, so playback continues uninterrupted even during a temporary loss of internet connectivity. The player resynchronizes automatically with the CMS once the connection is restored.

  • Device and player management

    Remote management of players across webOS, Tizen, Android, Linux, and Windows. Real-time device health monitoring with automated status alerts, over-the-air software updates and configuration changes, and player synchronization for multi-screen and video wall environments.

    Multi-location organization hierarchies allow full network visibility from a single interface.

  • Reporting and analytics

    Campaign playback logs and performance reporting, device uptime, fault event history, and role-based dashboards for different user levels: network operators, location managers, and content editors. Data export and API access support integration with external tools.

  • Data integration and content automation

    API integrations connecting the digital signage content management system to external data sources: product pricing, inventory levels, weather feeds, and promotional triggers.

    Content automation allows the CMS to update what is displayed automatically - without manual intervention - based on conditional display logic or data-driven triggers.

    Practical retail applications include live data display on screen, location-aware content tailored to each site, and inventory-based messaging pulled directly from the POS system.

    Integration with POS systems covers retail media software use cases, and SSP connections (such as BroadSign) enable programmatic DOOH advertising across the digital retail channel.

  • User and access management

    Multi-tenant architecture for managing multiple brands or clients within one platform. Role-based access control with granular permissions, content publishing approval workflows, and full audit logs for all system events and changes.

  • Scalability for large networks

    Software architecture designed to support networks from a single location to deployments of hundreds of locations with thousands of active players. Scheduling performance, content delivery speed, and monitoring reliability remain consistent as the network grows.

Cooperation

Digital Signage CMS Development – who is this service for?

Fingoweb provides digital signage content management solutions built precisely for the workflows of screen network operators.

Digital signage integrators
Companies deploying and managing screen infrastructure for retail clients who need a custom or white-label digital signage content management system.
Sensory marketing and media agencies
Operators delivering audiomarketing, videomarketing, and DOOH campaigns across large retail networks who require centralized digital signage content management
Multi-location screen networks
Organizations running their own screen infrastructure across dozens or hundreds of locations who need full control over content delivery
Hi! I'm Kamil!
Backend Software Engineer & Tech Lead at Fingoweb, over 4 years of experience in deploying digital signage applications running on webOS, Tizen, and other platforms.

Our portfolio

Check out our project in area of digital signage content management development systems.

  • IMS Sensory Media

    IMS Sensory Media is a market leader in sensory marketing. It provides advertising systems, technologies and tools for effective, business-efficient mood creation and positive atmosphere building at the point of sale.

    • tailor-made
    • ux/ui design
    • development
    • infrastructure
  • Wayfinder

    An electronic panel with an interactive touch map located in many shopping malls in Poland.

    • development
    • dedicated team
    • ux/ui design

Trusted by many

We have worked with not only large Polish corporations, but also with ambitious startups from abroad like the USA, UK, Norway, Austria or Germany. What they have all in common is that they trust in us to deliver quality products.

  • Sellizer
  • VhedaHealth
  • metaltop
  • formstack
  • diagmatic
  • ims sensory media
  • ringier axel springer
  • talent bridge
  • koneser
  • Innovation nest
  • groupworks
  • mobiconf
  • daviesmeyer
  • ekolot
  • wektor wiedzy

Our recommendations

See what our clients say about cooperation with Fingoweb

Trusted partner

„I have been working with Fingoweb for over 5 years. I appreciate them the most for their ability to understand the need from the business point of view, consulting and foreseeing the consequences of made descisions. All this makes sure that the web systems we receive from Fingoweb meet the assumed assumptions, are complete, intuitive and suitable for further development! I recommend Fingoweb to all who are looking for a trusted partner, who will support the technological progress of the company!”

Sebastian Horoszko Business Development Manager, Zaufane.pl

Professional company

„We consider Fingoweb to be a professional company with the cooperation going smoothly. Fingoweb is experienced and well organized in communication. They listen carefully to our needs, doing everything to make our expectations possible.”

Paweł Szałecki CEO, Muzola sp. z o. o.

Fingoweb employees are professionals and passionate

"I had the (dis)pleasure of working with more than 100 IT companies, each of them had certain problems: untimeliness, poor quality, lack of inventions, etc. Fingoweb was one of the few companies that did not have these problems. I recommend and will strongly recommend it because the company is about people and the Fingoweb employees are professional and enthusiastic."

Marcin Zaborowski CEO, Sellizer.io

Digital technology experts

„We have verified the skills and experience of the Fingoweb team and can honestly say they are digital technology experts. Fingoweb specializes in tailor-made systems, providing smart solutions to grow your business. Together we are building a system for remote media management throughout Europe, which stands out in the market for sensory marketing."

Łukasz Grudziąż Technical Manager, IMS SA
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e-mail: contact@fingoweb.com
phone number: +48 660 901 080