“Big Data” refers to massive data sets whose size, generation speed, and complexity extend beyond the capacity of traditional data processing methods.

These colossal volumes of data emanate from diverse sources, such as social media, online transactions, mobile devices, sensors, and IoT devices, resulting in data collections characterized not only by their vast volume but also by a diversity of formats and types of data (Variety), as well as the velocity of their accumulation.

In the digital era, the ability to efficiently manage Big Data and extract valuable insights from it constitutes a competitive advantage for enterprises, enabling a deeper understanding of the market, consumer behaviors, and optimization of decision-making processes. Advanced technologies like cloud computing, machine learning, and artificial intelligence facilitate real-time data analysis, opening new horizons for innovation and development.

However, leveraging Big Data comes with challenges related to ensuring data security, privacy, and ethics. Addressing these issues requires the application of modern data protection methods and compliance with legal regulations, which forms an integral part of Big Data management strategies. Effective use of

Big Data allows organizations not only to enhance their operational efficiency but also to create new business models that can revolutionize industries and introduce innovative products and services to the market.