Website Design Concept for Surfing School

The website design concept focuses on a complete UX and UI overhaul for a surfing school offering lessons in Portugal.

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Industry:

Sport

Product:

Website

Market:

Europe

The goal of the project was to create an eye-catching UX/UI design for the surfing school with a user-friendly interface to enhance the overall user experience and streamline information access.

Project Kickoff and Research

Discussion of project goals and objectives.
Analyzing similar websites design and services to identify best practices and opportunities for differentiation.

Information Architecture (IA) and User Experience (UX) Design:

Reviewing existing website content to determine what to keep, update, or remove.
Redesigning the website’s structure to prioritize key content and improve navigation.
Creating low-fidelity wireframes for key pages to establish layout and basic interactions.

User Interface (UI) Design:

Creating mood boards to explore visual styles and gather feedback from stakeholders.
Designing high-fidelity mockups for all key pages.
Ensuring that the website is fully responsive, providing an optimal viewing experience on all devices, including smartphones and tablets.
Developing a style guide including color palette, typography, icons, and other visual elements to ensure a cohesive look and feel.

Problem

Outdated design and lack of visual appeal.
Poor information architecture and navigation.
Lack of mobile optimization.
Complicated booking process.

Solution

Fresh, modern visual design that reflects the vibrant and dynamic nature of surfing.
Redesigned information architecture to prioritize key content, allowing users to easily find what they are looking for.
Full website responsiveness, providing an optimal viewing experience on all devices, including smartphones and tablets.
A simplified booking process by reducing the number of steps and making each step clear and straightforward.